Five Easy Ways to Promote Your Offline Business Using Simple Online Tools
October 25, 2009 in Internet Business and Marketing by Regina Hornaker
Small businesses need to constantly promote their business if they hope to have a chance to compete against the major chains. Many times business owners try expensive advertising, but there are simple ways to use the internet to promote their business without spending a lot of money. This article discusses some of those ideas.
1. Offer current customers a “one-day” sale. Tell every customer that if they give you their email address, you have special sales that you only customers on the email list will know about. Since only current customers know about the sale it’s your way to say thanks (and to bring them in again).
2. Create a refer-your-friend program. Make this available to your “email list” customers only and tell them that you will ask every new customer if they were referred by someone. If the new customer says they were, then the referring customer will get 10% off any one item in the store for every new customer they refer. The offer is only valid if the new customer buys something. It never ends. Don’t forget to tell the new customer about the promotion and get their email address too.
3. Every month have “one day” specials. Give the days fun names such as “Jumpin’ January” or “Awesome April.” On the special day, put out refreshments and have special tag sale items. Make sure to put up signs in the store to promote the special day and send an email to your email list.
4. There are many online sites where you can list your business. Many times these are very lo cost and sometimes they’re free. Often your local merchant’s group or chamber of commerce will have a way to list your business. A site that I’ve found is www.treasuresof.com. It gets a lot of hits and makes it easy to join, post a photo and best of all it’s free.
5. Today, many people are using Twitter to drive traffic to their business. Put signs in your store and tell them about your Twitter sales. Tell them if they follow you on Twitter, sometimes you have a one-hour sale for Twitter users only. Then once a day, put a special Twitter offer. Make sure to put your Twitter name on your website too.
As I described in the above article, there are free resources for you to advertise your business. I recommend you check out www.treasuresof.com to see one of the better ones. It’s free to register and your business is shown as an appealing, reputable and top-quality enterprise. Click here www.treasuresof.com today.
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