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How to Get Better Rankings for Your Website With the Right Title
Have you ever thought about your website’s title? In fact, it’s more important than you think it is. Think about that for a minute. When you surf the Internet looking for something, what do you do? That’s right, you use keywords specific to what you’re looking for. So, your title should contain words that people are going to use when they’re looking for your product or service. And, of course, it’s also helpful if your title is eye-catching and memorable.
The title is going to attract people to your website and tell them exactly what you have to sell. A good title will rank high in the search engines, so that your website will come up sooner in searches when people are looking for your product or service.
Take a look at the title in its entirety. Be sure the title tells your prospective clients exactly what you offer, while at the same time making sure that it’s search engine friendly.
Don’t make your website title the name of your company — unless the name of your company specifically contains the name of what you’re selling or something related to it, so that people know what you sell.
Let’s say you as a prospective customer are looking for pet food and you come across a website that says, “John’s Place.” That doesn’t say what John might be selling, now, does it? Instead, you’ll click on a website that says exactly what it sells, like the above-mentioned Smith Pet Foods (www.smithpetfoods.com); in that way, you know exactly what is being sold.
In addition, make sure you use relevant keywords in your title. That’s what people use when they do a search with a search engine.
So using the example from before, if you’re looking for pet foods, Smith Pet Foods, www.smithpetfoods.com, is going to be somewhere that’s probably a pretty good place to look. By contrast, John’s Place isn’t going to tell you anything, and therefore, you’re probably not going to click on that site — even if they do sell pet food.
User keywords at the beginning of your title, which means it’ll be ranked higher in search engine rankings. You may even want the keyword twice.
That can be a little tricky to do as you don’t want to sound redundant but it is possible to do it. You can say, Joe’s cheap web hosting, the best cheap web hosting service on the net. It sounds more as a statement instead of sounding repetitious and each key word in there twice.
Make sure your title persuades and encourages your prospects to click on the link and go to your site. If your title isn’t persuasive, you’re not going to get much traffic. In addition, try to get everything you need to say in 65 characters or fewer.
Search engines generally have a limit on the length of the title that shows in their search engine results. Google only displays the first 60 to 66 characters so you can see why it is important to get your main point across is little space as possible.
Try to keep your secondary keywords out of your title. These can be used on your main page with ease so save your title for what is really important. And keep the website title short, but to the point. You don’t want to over stuff it with repeated keywords, making is sound plumped up and desperate.
2. Right-Click then Copy
3. Paste the HTML code into your webpage
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