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Billy Mays: King of all Pitchmen
Billy Mays, Jr., the most famous direct response pitchman will always be remembered for pitching products like Oxi Clean, Orange Glo, and the Jupiter Jack. Billy Mays possessed a unique personality. Coupled with his trademark blue shirt and beard endeared him to working class Americans.
Billy Mays Jr. began his journey on July 20, 1958. He was born in McKees Rocks, Pennsylvania. His high school years were spent at Sto-Rox High School. Billy May attended college at West Virginia University. He was not destined to be a college graduate. Billy Mays dropped out to work for his father. His father owned a hazardous waste company. In 1983, Billy moved to Atlantic City, New Jersey to start the next chapter of his life.
In Atlantic City, Billy Mays made his living on the world famous boardwalk. He became a boardwalk pitchman. He made a living pitching a variety of products to anyone who walked by. One of Billy Mays’s early pitches was for a portable washing machine device called Washamatik.
Pitchmen must be able to draw people to them, interest them, and make the sale. Billy Mays learned how to sell from other Atlantic City pitchmen. Billy listened to every word. The skills learned in Atlantic City would become the launchpad for Billy Mays’s career. Leaving Atlantic City, he traveled from home shows, to automobile shows, to state fairs throughout the country.
1993 would open the next chapter of Billy Mays’s career. He was attending a home show in Pittsburgh when he met Max Appel. Max Appel was a rival pitchman who had founded Orange Glo International. Appel would hire Billy Mays to promote the company’s products. This brought Billy Mays and products such as OxiClean, Orange Glo, and Kaboom on the Home Shopping Network.
Billy Mays realized that he wanted to be his own boss. He founded Mays Promotions, Inc. and served as its CEO. Initially, Mays Promotions, Inc. was run out of his Odessa, Florida home. He soon achieved fame as one of the greatest pitchmen alive. Inventors and companies chased after Billy Mays to promote their products.
In 2009, Billy Mays became a TV superstar. Discovery Channel began airing “Pitchmen”. Pitchmen took viewers behind the scenes of TV infomercials. Viewers were able to watch inventors pitch their products to Billy Mays and his partner Anthony Sullivan. See which products they picked up and see how an infomercial is produced.
June 28, 2009 is a day that will live in infamy. Billy Mays’s wife found him unresponsive. At 7:45 a.m., he was pronounced dead. It is thought, he passed away during the night. News reports stated that early indications pointed to heart attack.
Billy Mays’s autopsy was performed by Dr. Vernard Adams. Dr. Adams is the coroner for Hillsborough County, Florida. His autopsy found that Mays was brought down by hypertensive heart disease. A heart attack had ended the world’s greatest pitchman.
Billy Mays was a pitchman to the end. At his funeral in McKees Rocks, Pennsylvania, Billy Mays was buried in a shirt bearing the OxiClean logo. His career was seen throughout the service. Pallbearers wore khaki pants and blue shirts, just as Billy had during his commercials.
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