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A well-known technological tool that can help you grow your business, is Voice Broadcasting. You begin with a database of telephone numbers of current contacts. Next, you create a short, but compelling message that you want to leave them. Your message is recorded using a regular phone. Next, you email your list of recipients to a company that provides Voice Broadcasting services, and then your message gets sent to the list of numbers you provided. Your message is sent during a specific time of the day, at a time when your prospects are least likely to answer your call, and it will go to voice mail.

This short explanation gives you the basic way that voice broadcasting works. But there is a lot more to this technology. If you are in the market for a Voice Broadcasting provider, I urget you to do some research. Ask yourself the question, what should my Voice Broadcasting provider do for me?

With Voice Broadcast services, many companies are competing for the same niche. A lot of them offer different components. Be sure that your voice broadcasting provider provides the following10 things.

A message delivered in the time frames that have the greatest chance of getting voice mail – usually between the hours 10:00 a.m. and 4:00 p.m.

A system where only the non-live answered calls go through. In other words, only answering machines and voice mail answers will get connected to leave the message.

The option to leave a message of any length, (usually a 40 to 45 second message works best).

The ability to record and change the message from your home or office, 24 hours a day, using your own phone.

The option of checking your phone numbers against a Do Not Call List. Remember you can legally call anyone who has purchased from you in the last 18 months.

Provide detailed, on-line instant reports showing you preciselyy what happened on your broadcast i.e. how many calls were made, how many were connected to an answering device or voice mail, how many ring-no-answer calls, how many phone numbers were invalid, how many live pick-ups, how long each call took, and how many busy signals.

The ability to, after viewing your statistics, re-broadcast the numbers that didn’t go through.

An easy to manage database so you can delete or add numbers quickly and easily.

The ability to store multiple databases and have a different message for each one.

The ability to select the database and the message to launch your own broadcast anywhere there is an internet connection.

To learn more about how Voice Broadcasting can turn your prospects into profits, go to www.automatedmarketingsolutions.com

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Do you like receiving something for nothing? Doesnt everyone? One of the most successful strategies today for retaining and building your customer relationships is Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, one-to-one, relationship-building marketing without all the things you hate. Just in case youre not familiar with all of its capabilities, let me explain how it works.

You must be able to provide a database of phone numbers for people with whom you already have some sort of relationship. Next, you write up a short, but motivating message that you want to leave form them. Something like: “Hi, this is John Smith, from Re/Max Alliance. I’m calling because I wanted to let you know about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will get you access to this discount. You can also find this secret password on our web site; www.JohnSmith.com. Thanks for being such a good client.

Your message is recorded using a regular phone. Next, you then email your list of recipients to the company that provides the Voice Broadcasting service, and your message gets sent to the list of numbers you provided. The message is sent during a specified time of day, when your prospect is least likely to be home and your message is most likely to be picked up by voice mail.

Your prospects just received a personalized message from you, without you having to call anyone! They werent harassed by a sales call, you didnt waste time with someone whos not interested and they can replay the message at their leisure to collect the pertinent info when it suits them. Incidentally, if a live human answers, the system simply says Oops, sorry! and hangs up! No one wants to bother them, and this system prevents that completely!

So, in summary, you have short, but powerful messages that you can send to literally thousands of people at one timewithout any work except for the 30-40 seconds it takes to record your message. There are endless ways you can use this system to explode your profits. Business owners are using this system every day!

A company named Automated Marketing Solutions would like to help you grow your business by using this method, as well as other marketing strategies. It is AMS intent to ensure that we leave no stone unturned when it comes to your education on Technology, Marketing and as a result, Success. For more information, visit http://www.automatedmarketingsolutions.com

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The business person today is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the challenges you are forced to meet. Reality is that all of the options available will work to one degree or another. The key to your success, no matter what medium you select, is to differentiate yourself in a manner that appeals to your potential prospect. When you understand this, you can be successful regardless of your choice.

Very often people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you) and the way we advertise in publications such as the Yellow Pages. Look in the Yellow Pages and you will see page after page of similar looking business card layouts and wording. What happens is we start to mentally purge the look-a-likes and carry on until we see something that is different.

Some of the most interesting, and different, ads that I have seen appear as public service announcements. They have headlines like: Warning! Don’t Even Think of Using a Travel Agent Before Calling FREE Traveler Awareness Hotline! The copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was obviously interested in taking a trip and this advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no ad sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose will endeavor to sell me.

This same method can be used regardless of the medium you select for your advertising. It can be Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. Even though the principles are basic there is a definite knack to this type of marketing.

I have learned of a company, that over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing and/or advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing solutions, but by educating their clients on the proper techniques to use including how to create the right message by the form of media being used. It doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to control and manage the program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Direct Response Marketing and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

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In a very short period of time we have seen some interesting changes associated with the internet. When it comes to attracting adult attention the internet sits solidly in the number 2 place behind television. Another demographic change is that adults 55 years of age and over now makeup almost one third of all internet users. This means that today, more then ever before, there is more buying power and prospects available to people wanting to buy and sell over the internet with the different e-commerce or shopping cart solutions now available. Other external factors driving on-line shopping include things such as the recent gas price increases and the move to more environmentally conscious green solutions. One more buying shift will be the change from higher income level families being more likely to purchase over the internet. Because of ease of access, a green consciousness and the cost of getting around more and more people from lower income levels will turn to the internet as well.

Any company that is able too but is not doing business over the internet is putting themselves at an extreme disadvantage. Consider the following. According to statistics recently released by eMarketer the US is expected to see their on-line shopping grow at 65% from 2008 to 2013.To put it in a more meaningful way, revenues will go from $113B to $203B US. Hard on its heels Canadians will also see very strong on-line shopping growth. Their growth is anticipated to grow from $13.8B in 2007 to $22.8B by 2012. Therefore, any business not engaged in a shopping cart solution has certainly not missed the boat and they can learn a lot from others as they climb on board.

Although it is easy for anyone to fall victim to the negativity surrounding today’s economic reality, our world is still full of opportunity if we know where to look. The availability of the Internet provides each of us with a worldwide audience ready to see what we have. And the presence of Internet e-commerce or Shopping Cart technology means all of us are just one step away from building our own personal safety net. Multiple income streams are a reality for anyone with an idea or product and the determination to spend the time to understand how it all links together. And even if you don’t have a product of your own, the availability of many excellent Affiliate Programs allows anyone with a web site to use another’s products or services to generate an income as they start up and nurture their own idea. The Affiliate Program is also an excellent way to understand the mechanics of the internet and shopping cart technology while you grow your idea.

One of the impacts of the internet is a shift away from traditional paper based advertising methods to the internet. The associated higher costs associated with paper based advertising and the sharp eye on cost containment by financially weakened businesses is accelerating this trend. Other Social Advertising media such as Face Book, U-tube, Twitter and more are also available and their low or no cost access ads to the digital draw. Here’s why. Despite what we hear on the news about the economy we can loose sight of the fact that it is not bad everywhere. Look hard enough and you will find a bright spot, areas that continue to thrive; areas were people are still buying. The internet’s world wide reach means you can always gain access to that market. And as these markets of opportunity change and shift with new realities your internet and e-commerce presence means you will always be there for them when they decide to look for your product or service.

Regardless of any economy there are always people wanting to buy today and people looking to gather information to purchase later. If your product and website are convincing enough and your e-commerce solution easy to use then you will get the now buyer. But the shoppers need to be convinced. Therefore, any good shopping cart will have a capability to stay in touch with the shopper. The wise internet seller can source other technologies that can work with their shopping cart and e-commerce programs to deliver on-going campaigns keeping your prospects up to date and interested in your products and services. This means they don’t have to constantly surf your site to see when a sale or other special is on. For an example of a company with an excellent marketing campaign technology check out www.AutomatedMarketingSolutions.com. The social networks such as Face Book, U-tube and Twitter are also excellent ways to build rapport and credibility with future buyers so that when it does come time to buy, your name and product are at the top of their mind. These media provide excellent ways of measuring the reception of your products and services and gauging the readiness of the public for an idea you may have. Therefore, don’t limit yourself in how you reach out to your current and future prospects and customers.

If there is anything we can learn from the large organizations around us today it could be this. More and more they are recognizing the need to develop marketing programs that integrate both the internet and their traditional media. A report released in Feb. 2009 of CMO priorities for 2009 indicated that this ranked 2nd on their list of top 10. They are doing it to cut overhead and traditional advertising costs and to capitalize on its popularity. For the small to medium business or work from home entrepreneur, the same benefits hold true. The ease of set up, the ability to get to market with a product or idea and the shopping cart capabilities levels the playing ground for all of us. The thing that sets us apart will be the effectiveness with which any individual or company uses these tools to attract and convert.

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The business person today is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the challenges you are forced to meet. Reality is that all of the options available will work to one degree or another. The key to your success, no matter what medium you select, is to differentiate yourself in a manner that appeals to your potential prospect. When you understand this, you can be successful regardless of your choice.

More often than not, people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you?) and the way we advertise in say, the Yellow Pages. Try scanning the Yellow Pages and you will see numerous pages of similar looking business card layouts and wording. What happens is we start to subconsciously purge the look-a-likes and carry on until we see something that is out of the ordinary.

Some of the most interesting, and different, ads that I have seen appear as public service announcements. They have headlines like: Warning! Don’t Even Think of Using a Travel Agent Before Calling FREE Traveler Awareness Hotline! The copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was obviously interested in taking a trip and this advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no ad sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose will endeavor to sell me.

This same method can be used regardless of the medium you select for your advertising. It can be Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. Even though the principles are basic there is an art to this type of marketing.

I have learned of a company, that over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing and/or advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing solutions, but by educating their clients on the proper techniques to use including how to create the right message by the form of media being used. It doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to control and manage the program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks. It also allows for consistency in marketing messages. It means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of follow up. If you would like to hear more about Direct Response Marketing and how it can benefit your business, visit Automated Marketing Solutions today. Find out how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

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As you know, a Recorded Message is a message (recorded in your voice or someone else’s) that automatically starts running when someone calls your special 1-800 number -very similar to your answering machine. Also known as Toll Free Recorded Message Hotlines, recorded messages have been around for many years. Their durability is testimony to their effectiveness. Even with the immense popularity of the Internet, you are still only accessing about 70% of people that you want to. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program means you don’t have to restrict how a potential prospect might identify themselves to you.

This type of technology offers numerous benefits when you deal with a reputable vendor. Hotlines are relatively inexpensive and they can be implemented almost immediately. The only lag time is getting your ad placed in a newspaper or magazine targeting your identified niche or prospect base. Another popular feature of Hotlines is that they are simple to include on your marketing materials. Think of how your business card now becomes more powerful. The fact that an 800 type number appears in your marketing means that people have a less threatening way of accessing the information you want them to receive. Consumers have no fear or anxiety of having to deal with a live person. They are afforded the time to digest the information they want and make a well informed decision in a time frame of your own making.

The smart business owners also provide a series of reports that allow you to maximize the potential of your recorded messages. You can see which ones work and which ones don’t and adjust accordingly to increase your response rate. You will also see what advertising media is working better, which allows you to focus your budget were it will do you the most good. Finally, the Recorded Messages are working for you 7 x 24 so they will outperform any other media you choose.

I have come across a company that provides a full suite of marketing technology tools and processes including Toll Free Recorded Message Hotlines. That company is AMS. Their twelve years of experience in Direct Response Marketing has allowed them to develop tested and proven methods for using Recorded Messages. They start from the advertising headlines and content, go right to the recording of the messages themselves. Their experience ensures that even the beginner can quickly integrate and take advantage of the benefits of this technology. And it doesn’t stop there. AMS provides the capability for a business, no matter what size, to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy.

To learn more about Recorded Messages and how they can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can start using, and start benefiting from AMS tested and proven experience and technology.

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If you are starting out in business, a few things are generally understood. First of all, you need a plan, secondly you need to have a product, and thirdly, you should have a pretty good idea of who your market is. Also, you need to ensure that you have secured the financing that will see you through your company start up, until the business starts to pay you back.

But ask yourself, how many of really understand the real nature of our business? Is it really about having the best in technology, the greatest knowledge about your product or industry, or having the most offices available to contact you? Although all of these things are important and serve a key purpose in your business, they are not what your business is really about.

Your business is about Marketing your products and services. The consumer today is a much more educated shopper who does their homework before making purchases. The advent of instant access to consumer information has done away with spontaneous purchasing or using the local store because it is convenient. Although we may still patronize friends, or friends of friends in the business we are interested in, we also look beyond these methods to make sure that we are still getting the deal we want. To be successful today, any business person needs to accept this and adjust their thinking about what their business is really about. And once again, that is Marketing their business.

Any business person has to realize that first they are a Marketer and a Retailer, Banker, Doctor, Real Estate Agent or Broker second. Your role as a marketer is paramount to your success whatever you focus your attention on. An athlete, in the world of sports, who trains and prepares the most is the one that is going to stand out in their field. In the business world, the marketer that incorporates and practices the best marketing methods will win.

Success in business is dependant on two things; attraction of new customers and then their retention ” keeping them. This is why Marketing must be priority one regardless of all of the other tasks that face us in our day-to-day operations. Understand that the purpose of this article, by the way, is not to dismay you, but rather to provide you with some insight about marketing opportunities that are available to help any business incorporate these best marketing practices into their operation. And they are available today. Automated Marketing Solutions or AMS is a full service provider of marketing technology and solutions that incorporate the latest Direct Marketing techniques. AMS Direct Marketing solutions provide inexpensive, results oriented programs that use proven sequences to attract and retain customers. Their solutions work for the smallest start-up business to mid sized companies.

A main aspect of their technology solution is the ability to place your entire Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, it is loaded into AMS Lead Management System. This system provides the ability to manage and control that program without any further human interaction.

Benefits to this system are significant time savings on what would otherwise be labor intensive tasks, and consistency in marketing messages. Businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to here more about AMS marketing programs and how they can benefit your business visit Automated Marketing Solutions today. Find out how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

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There is no question that communications has caused our planet to shrink in a way. A news event anywhere in the world today can be communicated, almost instantly, to everyone else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any technology that brings benefits however, there are also drawbacks. Our world is one of communications bombardment. Over the course of an average day we are exposed to news, commercials and advertising through all of these media. The result of this is that we have become conditioned to blocking out all but those items that we are interested in.

This has presented marketers with a challenge. How do they ensure that their target audience responds to their message? How do they get by the spam-like filters we have all developed to protect ourselves from information overload on a daily basis? This is where News-style Advertising comes in. This style has been developed to slip past our advertising filters. This is accomplished by presenting the marketers message in a manner more consistent with news. News-style advertising doesn’t look like advertising. It has no pictures or graphics. It contains no slogans or logos. There is nothing associated with it that would give the reader any reason to suspect that it is being sponsored by any company or individual. It contains a headline, copy and a method for the reader to get additional information, such as an 800 number, if they buy into the copy.

The reason why this type of advertising is simple and ties back into our mental spam filters. Assume we scan a newspaper or magazine and see something with a Headline that appeals to some issue or problem we are dealing with at that time. Because it is news-like in appearance it is not threatening. Our need drives us to read the article, generally short in nature. This is also appealing since it does not represent a great deal of investment on our part. The response mechanism allows us to get more information if what we have read in the article makes sense to us and represents a viable solution to our issue. It is because it is non-threatening in nature that it is able to generate the response numbers up to 500% better than other techniques.

This very effective form of advertising has been incorporated into a dedicated marketing strategy by one successful company. That company is Automated Marketing Solutions; or AMS. AMS provides a full variety of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods such as News-style Advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique.

AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about News-style Advertising and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

Related articles:

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• Internet Strategy Forum Summit Interview: Katherine Durham (lockergnome.com)
• Internet marketing and sharing what its all about. Interesting Facts to Remember (raunchyjohnson.com)
• Advantage Of Advertising Online (adamzaius.net)

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